Lying somewhere between Picasso's blue period and a foray into James Dean's wardrobe is the Denim Studio in Selfridges - the world's biggest collection of clothes fashioned out of a fabric which was originally designed for cowboys.
We wandered around the mountains of denim and then drifted into The Fit Studio, where we found a bevy of experts ready to chat all things denim. A team of riveted elves are also housed back there and in just one hour they can have your jeans fitting you like a stonewashed glove.
Welcome to Denimland!
In Denimland, the DJ wears a Canadian Tuxedo...
... even the cushions are fashioned out of denim...
...and the shoppers wear moody blue.
....which has a myriad of denim cultural references, including the perfection that is Kenickie, Danny et al's James Dean inspired look...
....and chatty Chucks - who was on hand to talk about the perils of "pancake arse"....
...we were anything but blue.
Crop tee - Topshop
Sheer Panel Midi Skirt - Topshop
Neon bag - Zara
Cream brogues - Faith
Chunky sweater - Topshop (similar here)
Rose Gold necklace - H&M (similar here)
Neon bracelet - River Island